When it comes to running a successful dating site you need to keep a few things in mind. One of those things is your female to male ratio. If you’re running a dating site for men and women then to be successful you’ll need a 2:1 ratio or higher. Meaning that you’re going to need more women than men. Most dating sites have more men than women. That can be tough for the men on the site. Too much competition can make them leave your site. So, keep the site loaded with more women. One of the other things you need to do is deal with the members on your site. Simply setting up your site to run on auto-pilot is not going to cut it. To have a successful dating site, you need to weed out the spammers and scammers and as a rule of thumb, approve all the profiles and media. Doing this you control what is on your dating site and trust me when I say that there will be people trying to spam your members. Whether it’s the Nigerian spam or others looking to steal your members money. Control what goes on your site. Having a great profile base will help your dating site be successful. Next, be active with your dating site. Have real, accessible contact information. Because you’re running a niche dating site, the more hand holding you do for your members, the more money they will likely spend. If you fail to answer your members questions or have easy accessible contact information, then you run the risk of losing and alienating your member base. As Yoda once said, be one with your members. Well, he didn’t say members but you get the point… Lastly, have great dating software!
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