How to Create a Dating website 

Dating industry is one of the fastest growing industry with more than  $3 Billion dollars of annual turnover. Do you think that you can take benefit out of it? Yes, great. No, no worries, just like the soldier needs a weapon in the war similarly all you need is to own an Online Dating Website, this is your weapon.

You can make sufficient amount of income from dating website but don’t know how to create a dating website? No problem at all. I will talk about how to create dating website with concise and precise information.

Finding your niche

You have decided to create your own dating website but not sure whom to target. Finding your right niche is the most important step before you begin further. You will be spending your precious times to attract your particular type of audience i.e age group, gender, interest, hobby, community etc. It’s not like you can’t target all the general people, the truth is you can but you need the maximum number of resources eg time, great no of a team, a huge amount for operation and marketing. Until and unless you try to compete with the Match or eHarmony then go for a particular niche this will give you more (ROI) return on investment.

Building  website from scratch

After deciding the right niche now you should concentrate on creating an attractive website. Series of steps need to be followed to create a dating website. You can create the website from a couple of ways but as per the trend, I will suggest you go for WordPress based because it powers 28% of the entire web. Else you can go the traditional way.

Domain Name

Think of an attractive domain name for your dating site that goes with your theme. For eg.,, Use mind map or brainstorming technique to think of new great names.I know it’s hard and great ideas don’t come easy but keep on trying cause hard work pays off in the end.

Buy a hosted domain

you can easily buy the domain from these providers Siteground, Godaddy, Bluehost these are the few ones but still, there are plenty more you can find on the market. Register your .com if you buy Bluehost hosting you can register your domain name for free. This depends on you cause there are many as I mentioned you above.

Buy a readymade Dating Plugin/Script/ Software

 After registering domain install WordPress which is free and you can get the best WordPress Dating Plugin from the different provider choose that meets your need. Don’t go for cheap ones otherwise, it will be costly later on. Cheap Plugin is not optimized and with poor support. You can check WPDating Plugin and why I vouch for this is because I have seen with my own eyes how dedicated developers are continuously working on it to upgrade it with more features and make it user-friendly. If you go for dating plugin then you do not need to spend tens of thousand just to ready your dating website. Dating Plugin starts from $147 before you buy you can use the demo site. If you think this is the one then only you can buy it. Using Dating Plugin means customization is easy you do not need to hire the developer that means operating cost is very low cause they charge very high.

Dating Theme

You can find lots of attractive premium WordPress based theme in the market. Select that goes with your theme. For eg LoveMatch, Sweetdate etc

You can add other necessary Plugins or Add-ons as per your wish. This is the beauty of using WordPress dating plugin. You can all the plugins that you need. Eg some of the useful plugins and add-ons are as follows

Deciding to make it free or paid- Your operating and marketing strategy should be based on this decision


Mobile Platform

As per the statista, the number of mobile phone user will cross five Billion marks in 2019, exhilarating right? If you made your website ready then you also focus on mobile platform i.e make ready your apps for iOS and Android.

We all can feel the trend that mobile user are increasing day by day. Going into mobile platform means increasing your user concentration for good.

How Tinder brought the revolution in mobile dating. No worries, there is still space for tinder like dating apps to prosper in your dating niche. You can easily find the tinder-like dating app. LoveLock is the new Platform of WPDating which is in the process of developing tinder like dating app with lots of demand from the consumer.  

All you need to get the LoveLock and change the name and logo then you are done for good. Popular features, the publish-ready app will help you to increase your customer dimension. Whatever you do please don’t miss the Mobile Platform.



This is the final and ongoing steps. Bringing people to your website is important for your revenue stream.  There is a variety of way to do marketing in the different niche. Build different unique ideas for adding a new member. There is series of steps that you need to do constantly for a continuous flow of traffic.

SMM– Social Media Marketing includes Facebook, Twitter, Snapchat, Instagram these have a tremendous amount of user. You can use their paid marketing to get to the vast number of a user. Else you can create a page and search the different idea to engage the user. Increase your page like by giving free gift, running the online photo competition etc

Email Marketing– Constantly work with your member, feel them they are part of your dating site. Give them a various offer, look for ideas ask for a referral. Your ultimate goal is to provide a value to your user.

Affiliate marketing – If your site is paid membership then you can approach the different affiliate and give them a certain commission for sending a new member to your site. It’s better to have less than having nothing. 

Completing above task doesn’t mean you are done. Keep searching new idea, a strategy so you can grow. This is the huge market, try to take a more advantage of it.