Staggering revenue of dating services – you might want to start your own today

By Updated on: August 4th, 2021Dating service, DatingSoftware
annual_revenue_of_dating_services

The dating industry has been continuously growing for many years and it is highly unlikely that the growth is going to stop anytime soon. 

It is estimated that by the end of this decade around half of the couples will have been met online. 

According to the report published by Allied Market Research, Global Online Dating Services Market is Expected to Reach $9,202.7 Million by 2025.

One of the biggest dating services in the industry is Match Group. Besides Match.com, the group has diversified its dating scope through different dating websites.

Match Group reported that it expected to earn between $790 million and $805 million in the third quarter of 2021.

Match group owns and operates following dating sites:

  1. Match.com
  2. Tinder
  3. Hinge
  4. OkCupid
  5. PlentyOfFish

Tinder, Hinge and OkCupid were acquired later by Match Group to focus on the audience with different needs and preferences.

In this post, we are going to take a look at the estimated revenue of top dating services:

1. Match.com

Match.com proclaims itself as the number one dating site that has matched more dates, relationships, and marriages than any other dating site. 

There are reportedly over 20 million active users.

As per DMR, the projected annual revenue of Match.com is $2.4 billion.

2. Tinder

In popular media, Tinder is associated with casual relationships. Match.com and Tinder are the biggest revenue earners among the dating services owned by Match group.

Tinder was reported to have 6.6 million paid subscribers worldwide in the third quarter of 2020.

It was projected that Tinder made $1.4 billion in 2020 as direct revenue.

3. Eharmony

Eharmony, an online dating website launched in 2000, is the first algorithm-based dating site. 

New users have to complete a quiz based on their personalities and interests, which is used to find their right matches.

The estimated revenue in 2020 is approximately $200 million.

4. Tantan

Tantan originated and is most popular in China. Tantan is a lot similar to Tinder. 

Popular among youth born after 1995,  Tantan pocketed $54 million as profit in the First Quarter of 2020. [ According to KrAsia]

5. Bumble

Bumble primarily focuses on women and healthy relationships. It is more strict compared to other websites. 

When members of the opposite sex match on Bumble, women should make the first move.

According to Statista, between January 29, 2020, and December 2020, revenues generated by the Bumble app amounted to $337.24 million.

6. Plenty of Fish

Plenty of Fish was acquired by Match Group for reportedly $575 million in 2015. 

The basic version is free for users, but to unlock some premium features, the membership plan has to be upgraded.

As per datingsite reviews, in 2015, revenue was $80 million, which we can easily assume that the revenue has only increased ever since.

7. Hinge

The marketing slogan of Hinge is “Designed to be deleted.” implying that once users get the match on Hinge, they will not have to return to the app to find another partner.

It was projected that Hinge generated $16 million in revenue in 2020.

After Match Group took over, Downloads of Hinge grew over 100% over a year (from 2018 to 2019) and revenue increased by approximately 400%. [Dating Site Reviews]

8. Grindr

Grindr is an online social dating service that is dedicated to gay, bi, queer, and trans people.

The basic version of Grindr is free for users but with advertisements. Users can then upgrade the Grindr to unlock premium features and make the app ad-free. 

Grindr has approximately 3.8 million daily active users worldwide. 

The Financial Times found that Grindr’s total revenues were $77.9 million in the first quarter of 2019.

9. OkCupid

OkCupid was founded in 2004 and acquired by Match Group in 2011 for a reported amount of $50 million. It is renowned for its gender inclusivity. 

According to Datingsitereviews.com, the number of members since was 50 million till 2019.

Owler estimates that the annual revenue of OkCupid is approximately $30 million.

10. Happn

Happn is primarily popular in India. Like many dating apps, users can message only if both of the parties liked each other.

In 2018, it claimed to have 6.5 million active monthly users.

As per the data from Statista, Happn dating app had approximately 57 million downloads in May alone on Apple App Store and Google Play Store.

The estimated annual revenue of Happn is around $15 million

➡️The usage of dating sites has been ever-increasing.

That’s why, even though Match Group had match.com and tinder app, it still acquired other dating services to reach niche audiences with different preferences and priorities.

But still, there will always be the segment of the population, whose specific needs are unmet with these mainstream dating services.

Do you know such a target audience? 

Yes?

Then capitalize the opportunity with our dating plugin with powerful functionalities and personalized tinder clone dating app.

Note: Many of these data are not official company reports, and are only estimated data based on the different reports of the dating companies published by different sources.

References:

  • Statista.com
  • Expandedramblings.com
  • Datingsitereviews.com
  • Financial Times
  • Owler.com
  • Sensortower.com

Leave a Reply

Privacy Preference Center

Necessary

Advertising

Analytics

Other