Potential Revenue Scale

The below scale shows you the potential revenue of the Dating Market that you can make too with your membership plans. This is not a guarantee, and it only shows the potential income based on your plan’s price. It is not based on actual activity or data from your site.

The below scale is based on the membership price of $24 (monthly), $59 (Quarterly), and $149(lifetime). Your plans and prices could be different and due to this, the revenue might not be the same as projected below.

Average Membership Break Down

The below graph shows the average membership purchase breakdown. This will give us an idea of what membership your users would most likely purchase. This is based on monthly, quarterly, annually, and lifetime membership plans.

Overall, a monthly is the most popular plan among users followed by annual and lifetime plans. This means that we should consider having a variety of pricing plans for our users to choose from when they are buying a membership.

Gender Membership Break Down

The below graph shows the average gender membership purchase breakdown. This will give you an idea of the memberships that the male and females are purchasing. Custom members are not cited in the graph below.

Just looking at this graph, it appears that men purchase more than women. However, this is not always the case as there are many factors that go into deciding whether someone will purchase a membership or not.

Niche Market income study

The below graph shows the average monthly income that customers reported their income in the 6 months time period of 2021. We surveyed three participating sites within each of the below niche six markets. Each month shows the average income that the market brought in. These are the data from established sites developed using the WP dating plugin. These figures do not show how much you will make from your site but show the potential of what you could possibly make.

*The above graph shows that there is a lot of potential in these markets, however, we recommend you take into account your own niche and how well it can be converted into a profitable business.

The criteria for the participating sites of the customers was that they had to have 10000 users or more, charging for memberships, and an average of 100 active users per day. This would ensure that the sites would be large enough to be able to have a significant impact on their traffic. The clients selected were all from different niches, so that each could provide a unique perspective on how membership sites can affect their business.

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