The revenue of dating services has been experiencing continuous growth for many years, and it is highly unlikely that this trend will cease anytime soon.
It is estimated that by the end of this decade, around half of the couples will have met online.
According to the report published by Allied Market Research, the Global Online Dating Services Market is expected to reach $21.8 billion by 2033
Match Group is one of the most extensive dating services in the industry. Besides Match.com, the group has diversified its dating scope through different dating websites.
Match Group reported that total Revenue of $3.5 billion grew 3% year-over-year.
Match Group owns and operates the following dating sites:
- Match.com
- Tinder
- Hinge
- OkCupid
- PlentyOfFish
Tinder, Hinge, and OkCupid were later acquired by Match Group to cater to audiences with different needs and preferences.
In this post, we are going to take a look at the estimated revenue of top dating services:
1. Match.com
Match.com proclaims itself as the number one dating site, having matched more dates, relationships, and marriages than any other dating site.
There are reportedly over 30 million active users.
According to DMR, Match.com’s projected annual revenue is $3.5 billion.
2. Tinder
In popular media, Tinder is associated with casual relationships. Match.com and Tinder are the biggest revenue earners among the dating services owned by Match Group.
Tinder reported having 6.6 million paid subscribers worldwide in the third quarter of 2020.
It was projected that Tinder would generate $4 billion in direct revenue in 2026.
3. Eharmony
Eharmony, an online dating website launched in 2000, is the first algorithm-based dating site.
New users must complete a quiz based on their personalities and interests, which is used to find their ideal matches.
The estimated revenue in 2025 is approximately $7.5 million.
4. Tantan
Tantan originated and is most popular in China. Tantan is a lot similar to Tinder.
Popular among youth born after 1995, Tantan pocketed $10.6 million as profit in the First Quarter of 2024 [ According to KrAsia]
5. Bumble
Bumble primarily focuses on women and healthy relationships. It is more strict compared to other websites.
When members of the opposite sex match on Bumble, women should make the first move.
According to Statista, the revenues generated by the Bumble app totaled $1.072 billion in 2024.
6. Plenty of Fish
Match Group acquired plenty of Fish for reportedly $575 million in 2015.
The basic version is free for users, but to unlock some premium features, the membership plan has to be upgraded.
As per dating site reviews, in 2015, revenue was $80 million, which we can easily assume has only increased ever since. It is 198 Million in 2024.
7. Hinge
The marketing slogan of Hinge is “Designed to be deleted.” implying that once users get the match on Hinge, they will not have to return to the app to find another partner.
Hinge generated $550 million in revenue in 2024.
After Match Group took over, Downloads of Hinge grew by over 100% over a year (from 2018 to 2019), and revenue increased by approximately 400%. [Dating Site Reviews]
8. Grindr
Grindr is an online social dating service that is dedicated to gay, bi, queer, and trans people.
The basic version of Grindr is free for users but with advertisements. Users can then upgrade the Grindr to unlock premium features and make the app ad-free.
Grindr has approximately 3.8 million daily active users worldwide.
The Financial Times found that Grindr’s total revenues were $345 million in 2024.
9. OkCupid
OkCupid was founded in 2004 and acquired by Match Group in 2011 for a reported amount of $50 million. It is renowned for its gender inclusivity.
According to DatingSitereviews.com, the number of members was 50 million by 2019.
Owler estimates that the annual revenue of OkCupid is approximately $120 million.
10. Happn
Happn is primarily popular in India. Like many dating apps, users can message only if they like each other.
In 2018, it claimed to have 6.5 million active monthly users.
According to Statista data, the Happn dating app had approximately 57 million downloads in May alone on the Apple App Store and Google Play Store.
The estimated annual revenue of Happn is around $25 million.
➡️The usage of dating sites has been ever-increasing.
That’s why, even though Match Group had Match.com and the Tinder app, it still acquired other dating services to reach niche audiences with different preferences and priorities.
However, there will always be a segment of the population whose specific needs are unmet by these mainstream dating services.
Do you know such a target audience?
Yes?
Then capitalize the opportunity with our dating plugin with powerful functionalities and personalized tinder clone dating app.
Note: Many of these data are not official company reports, and are only estimated data based on the different reports of the dating companies published by different sources.
References:
- Statista.com
- Expandedramblings.com
- Datingsitereviews.com
- Financial Times
- Owler.com
- Sensortower.com