The dating industry is among the fastest-growing industries with more than $3 billion dollars of annual turnover. With that growth potential, don’t you want to participate in the dating industry and grab the best benefits out of it?
Yes – Great!
No, I am new in this sector – No worries! We are here to help you.
You can make a significant amount of income from a dating business, but first, you need to create the best dating website in your niche market segment.
Don’t know yet how to create a dating website using WordPress?
No problem at all. We will talk about how to create WordPress based dating website with concise and precise information. WordPress is a versatile platform that can be turned into anything you got in your mind. We all know that imagination is more important than knowledge – just follow these 8 simple steps.
1. Finding your dating niche
A niche audience denotes a specialized audience group that has a distinct set of interests or qualities. Finding the right niche is the most important step before you move further.
Some of the examples of niche-specific sites can be dating site for sports, dating site for same-sex, dating site for military, dating sites for a hobby, dating sites for gamers, dating site by religion, or dating site by a political view (Trump supporters/ Joe Biden supporters).
We can feel your confusion and frustration. This is the phase every entrepreneur goes through. If you are dead confused, then you can do little research on your own.
Create a poll on social media, ask your friends and family for suggestions or ideas. Think about it as soon as you get free time, who knows that ‘aha’ moment might come anytime and anywhere.
The reason we are stressing about finding your right niche is that you will be spending your precious time to attract the particular type of users i.e. age group, gender, interests, community, etc.
But we don’t mean to say you can’t target all the general people. The truth is you can! But, you need to bypass the resource restrictions that you have; eg., time, skills, and number of team members, an enormous amount of money for operations, marketing, and more.
Targeting a niche audience is comparatively easier than going for a general audience and competing against prevailing dating websites such as Match.com, OkCupid, and others.
Until and unless you try to compete with match(dot)com or eharmony(dot)com, then go for a particular niche that will give you more Return On Investment (ROI) eliminating all the possible competitors.
After the selection of the right niche, now, it’s time to move forward to create a dating website.
2. Building a website from scratch
The success of your dating website is very much dependent on the site’s aesthetics and user-experience.
In this competitive world, being unique is difficult. So, this can be achieved by the appearance of your dating website. Along with attractiveness, it should have a fantastic user experience too.
You can create a dating website in different ways. There are a lot of alternatives but using WordPress is the easiest and the most reliable method amongst all.
WordPress powers more than 40% of The Entire Web! Everything you can imagine is possible with WordPress. It’s safe and reliable.
Even if you have no coding knowledge, you can easily manage a WordPress site. If you need any programming help for the development of your site, there are lots of adept WordPress developers available.
Don’t want to hire a developer? No problem! There are tons of custom ready-made plugins available to choose from for your every distinct need. There’s a plugin available for everything imaginable.
Choose WordPress for your dating website or you can start your website struggle in the traditional way!
3. Domain Name
To roll out your dating website, you need to think of an attractive domain name for your dating site that suits your niche. For eg. gaylovers.com, jewishdate.com, gay.com, gamers.com, etc.
You can use a mind map or brainstorming technique to think of new great names. We know it’s hard and great ideas don’t come easy but keep on trying because hard work pays off in the end.
4. Buy a hosted domain
In order to operate a dating website service and make it available to the internet, you need a reliable web hosting solution. There are many hosting service providers; similarly, many hosting plans are available.
You can also easily buy a domain name from these hosting service providers.
These are the top few ones but you can find plenty more in the market – choose whichever is suitable for you.
5. Buy a readymade Dating Plugin
Dating plugin simply is a readymade script/software you can install on your WordPress based site and your dating website is ready to rock and roll. After registering domain install WordPress which is free and you can get the best WordPress Dating Plugin from the different provider choose that meets your need.
Don’t go for cheap ones otherwise, it will be costly later on. Cheap Plugin is not optimized and does not provide good support. Good Plugin gives you an appealing interactive user interface to your user. Good Plugins are timely updated and dedicated developers are continuously working on it to update it with more features and make it more user-friendly.
If you go for dating plugin then you do not need to spend tens of thousand just to ready your dating website. WPDating Plugin starts from $149. Before you buy the plugin, you can view our demo site. If you think this is the one then only you should buy it.
Using Dating Plugin means customization is easy. You do not need to hire expensive developers that means the operating cost is very low. This is the best way to create a dating website.
Features Of The Best Dating Plugin
- Excellent support
- Premium features
- Easy to use
6. Dating Theme
You can find lots of attractive premium WordPress based themes in the market. Select that goes with your concept and niche dating segment. For e.g. LoveMatch, Dating Club, Sweetdate, etc. This is the easiest way to make your website look attractive and premium.
*WPDating themes work with WPDating Plugin only.
Tips for the general layout of a dating website
Users should have the option to join the website easily through email registration or quick registration through Facebook.
Present success stories of the users, popular and featured members on your homepage. Quick search feature should also be presented to the users to impress them.
c. Members page
Users should be able to search based on their preferences like gender, country, interests, and such. There also should be features like Date Tracker, Meet me, Near me, Who Viewed, online chat, Newsfeed/ Timeline, etc.
d. Success stories
Highlight the success stories of the members that have had happy endings through your dating website.
7. Mobile Platform for dating sites
It is estimated that in 2021, there will be 7.1 billion mobile phone users worldwide.
It’s apparent that mobile users are increasing day by day. Just consider how Tinder brought a revolution in mobile dating.
If you launch your dating business website then, you should also focus on a mobile platform.
Not every user wishes to download and install an app for a dating website. Many people use websites on their browsers unless they are ardent users of that website. That’s why you need to have a mobile-friendly site that fits every screen size. There’s also a middle ground between app and browser page i.e. Progressive Web App. It works through the browser but behaves like a native app.
*If you want to learn more about PWA, please read our blog on PWA.
While Tinder has dominated the dating market, there is still space for tinder-like dating apps to prosper in specific dating niches. You can easily have yourself a tinder-like dating app for your dating niche.
WP Dating Team has also developed the readymade tinder-clone app script – Dating App Script. Either you can get the source code and start building an app yourself or you can choose from the customization packages that suit you the best.
Popular features, a publish-ready app will help you to increase your customer dimension. Whatever you do, make sure you don’t miss the Mobile Platform.
This is the end of the technical aspect now you enter into operational aspect i.e. How will you run your dating website?
8. Rolling out / Marketing your dating website
This is the final of the ongoing steps. Bringing people to your website is important for your revenue stream. There are a variety of ways to do marketing in different niches. Bring different unique ideas for attracting new members. There is a series of steps that you need to do constantly to form a continuous flow of traffic.
Free or Paid membership
Deciding to make it free or paid to your members – your operating and marketing strategy should be based on the above decision. You can charge a nominal amount of money to your user for providing service or you can run it for free before acquiring users and later on you can change it to a paid service. Here, the decision is all yours, again!
Dating members want an active and engaging dating community. Nobody wants to join an empty website. That’s a challenge for new dating websites. You can start your dating website with your own circle of family members or friends. Ask them to be active and refer your website to their own groups and circles.
You can also opt to choose our 500 Dating Profiles to bring that sense of active and engaging dating community. It might not be an authentic and honorable way but one must do what’s necessary to establish the dating site. You can weed them out later once the dating website has a good amount of valid and authentic users.
SMM your matchmaking site
Social Media Marketing includes Facebook, Twitter, Snapchat, Instagram, etc. These have a tremendous amount of potential user groups for your dating website. You can use their paid marketing service to get a vast number of member profiles. Else, you can also create a page and search for different ideas to engage the users. Increase your page engagement and reach by offering free gifts, organizing online photo competitions, etc.
Email Marketing dating website
Constantly work with your users, make them feel they are part of your dating site. Give them various offers, look for ideas and ask for a referral. Your ultimate goal is to provide value to your users.
Working with affiliates for your dating site
If your site is paid membership then you can approach the different affiliates and give them a certain commission for sending a new member to your site. It’s better to have less than having nothing.
Completing the above tasks doesn’t mean you are done. Keep searching for new ideas and strategies, so your site can grow. This is a huge market, try to take more advantage of it.
- Decide on which user segment to target
- Build your dating website, block by block
- Select a platform to roll your matchmaking service
- Put on Marketing efforts you need for survival
- Ongoing process and change it with time and trend.