How to create a dating website

By Updated on: May 19th, 2023DatingSoftware
choose the best wordpress dating theme

The popularity of online dating has led to significant growth in the industry, and it is projected to generate $3.41 billion in revenue by 2027. As technology continues to connect people globally, the demand for online dating services is expected to increase. Developing your dating website allows you to benefit from this expanding market and potentially earn substantial profits. With such immense growth potential, the Online Dating Business is already booming in today’s date. So, the only thing late in dating is “LATE REPLIES.” Besides that, It’s never late to start your own dating business!

Have a Dating Business Vision and want to create your Own Dating Website with WordPress?

Yes – Great!
No, I am new in this sector – No worries, We are here to help you!

You can earn a remarkable amount of income and make profits from a dating business. But first, you need a unique and modern dating website for your niche market segment.

Wondering about How to create a dating website
with WordPress?

No worries at all, we have a stepwise explanation for you about how to create a dating website with WordPress with concise and precise information. WordPress is a versatile platform that can turn your ideas into a stunning website.

Imagination is greater than Knowledge – Just follow these 8 simple steps and you’ll have a brand new Dating Website to start your Dating Business right away!

1. Find Your Dating Niche

You have decided to create a dating website but not sure about the audience to target?

We can feel your confusion and frustration. This is the phase every entrepreneur goes through. If you are dead confused, then you can do little research on your own.

Create a poll on social media, ask your friends and family for suggestions or ideas. Think about it as soon as you get free time, who knows that ‘aha’ moment might come anytime and anywhere.

The reason we are stressing about finding your right niche is that you will be spending your precious time to attract the particular type of users i.e. age group, gender, interests, community, etc.

But we don’t mean to say you can’t target all the general people. The truth is you can! But, you need to bypass the resource restrictions that you have; eg., time, skills, and number of team members, an enormous amount of money for operations, marketing, and more.

Targeting a niche audience is comparatively easier than going for a general audience and competing against prevailing dating websites such as, OkCupid, and others.

Until and unless you try to compete with match(dot)com or eharmony(dot)com, then go for a particular niche that will give you more Return On Investment (ROI) eliminating all the possible competitors.

After the selection of the right niche, now, it’s time to move forward to create a dating website.

A niche audience denotes a specialized audience group that has a distinct set of interests or qualities. Finding the right niche is the most important step before you move further.

Some of examples of niche-specific sites can be dating sites for sports, dating sites for the same-sex, dating site for the military, dating sites for a hobby, dating sites for gamers, dating sites by religion, or dating sites by a political view (Trump supporters/ Joe Biden supporters).

2. Building Dating Website

 The success of your dating website is very much dependent on the site’s aesthetics and user-experience.

In this competitive world, being unique is difficult. So, this can be achieved by the appearance of your dating website. Along with attractiveness, it should have a fantastic user experience too.

If users have to spend time to learn how to navigate your dating website instead of being active in dating and finding a partner, that’s not a good sign of success, is it?

You can create a dating website in different ways. There are a lot of alternatives but using WordPress is the easiest and the most reliable method amongst all.

WordPress powers more than 40% of The Entire Web! Everything you can imagine is possible with WordPress. It’s safe and reliable.

Even if you have no coding knowledge, you can easily manage a WordPress site. If you need any programming help for the development of your site, there are lots of adept WordPress developers available.

Don’t want to hire a developer? No problem! There are tons of custom ready-made plugins available to choose from for your every distinct need. There’s a plugin available for everything imaginable.

Choose WordPress for your dating website or you can start your website struggle in the traditional way!

3. Choose your Domain Name

To roll out your dating website, you need to think of an attractive domain name for your dating site that suits your niche. For eg.,,,, etc.

You can use a mind map or brainstorming technique to think of new great names. We know it’s hard and great ideas don’t come easy but keep on trying because hard work pays off in the end.

After you have decided on the name, you can buy the domain name from web-hosting service providers such as Bluehost, Siteground, etc.

4. Buy a Hosted Domain

In order to operate a dating website service and make it available to the internet, you need a reliable web hosting solution. There are many hosting service providers; similarly, many hosting plans are available.

Some of the hosting service providers are Bluehost,  and Siteground.

You can also easily buy a domain name from these hosting service providers.

These are the top few ones but you can find plenty more in the market – choose whichever is suitable for you.

*Based on the reviews of our users, we recommend our clients to buy Bluehost, and Siteground because they suit the hosting plan for WordPress based projects.

5. Buy a Readymade Dating Plugin

WP Dating Plugin

Dating plugin simply is a readymade script/software you can install on your WordPress based site and your dating website is ready to rock and roll. After registering domain, install WordPress which is free and you can get the best WordPress Dating Plugin from the different providers that meets your need.

Don’t go for cheap ones otherwise, it will be costly later on. Cheap Plugin is not optimized and does not provide good support. Good Plugin gives you an appealing interactive user interface to your user. Good Plugins are timely updated and dedicated developers are continuously working on it to update it with more features and make it more user-friendly.

If you go for dating plugin then you do not need to spend tens of thousand just to ready your dating website.  WPDating Plugin starts from $149Before you buy the plugin, you need to view the demo of the software. If you think this is the one then only you should buy it.

Using Dating Plugin means customization is easy. You do not need to hire expensive developers that means the operating cost is very low. This is the best way to create a dating website.

Features Of The Best Dating Plugin

  • Excellent support
  • Premium features
  • Scalability
  • Easy to use

6. Choose a Modern Dating Theme

WP Dating themes

You can add other necessary Plugins or Add-ons as per your need. This is the beauty of using WordPress Dating Plugin. You can add all the plugins that you need. Some of the useful plugins and add-ons are as follows: All in One SEO Plugin, CCBill, WP Rocket, Language translation, etc.

You can find lots of attractive premium WordPress based themes in the market. Select that goes with your concept and niche dating segment. For e.g. LoveMatchDating Club, Sweetdate, etc. This is the easiest way to make your website look attractive and premium.

*WPDating themes work with WPDating Plugin only.

Tips for the general layout of a dating website

a. Log-in/Registration

Users should have the option to join the website easily through email registration or quick registration through Facebook.

b. Homepage

Present success stories of the users, popular and featured members on your homepage. Quick search feature should also be presented to the users to impress them.

c. Members page

Users should be able to search based on their preferences like gender, country, interests, and such. There also should be features like Date Tracker, Meet me, Near me, Who Viewed, online chat, Newsfeed/ Timeline, etc.

d. Success stories

Highlight the success stories of the members that have had happy endings through your dating website.

7. Mobile Platform for your Dating Website

WP Dating Mobile App

It is estimated that in 2021, there will be 7.1 billion mobile phone users worldwide.

Exhilarating, right?

It’s apparent that mobile users are increasing day by day. Just consider how Tinder brought a revolution in mobile dating.

If you launch your dating business website then, you should also focus on a mobile platform.

Mobile-friendly site

Not every user wishes to download and install an app for a dating website. Many people use websites on their browsers unless they are ardent users of that website. That’s why you need to have a mobile-friendly site that fits every screen size. There’s also a middle ground between app and browser page i.e. Progressive Web App. It works through the browser but behaves like a native app.

*If you want to learn more about PWA, please read our blog on PWA.

Mobile Apps

While Tinder has dominated the dating market, there is still space for tinder-like dating apps to prosper in specific dating niches. You can easily have yourself a tinder-like dating app for your dating niche.

WPDating has developed the latest Dating app for android and Progressive Web App (PWA) for both Android and iOS.

WP Dating Team has also developed the readymade tinder-clone app script – Dating App Script. Either you can get the source code and start building an app yourself or you can choose from the customization packages that suit you the best.

Popular features, a publish-ready app will help you to increase your customer dimension. Whatever you do, make sure you don’t miss the Mobile Platform.

8. Marketing your Dating Website & Starting you Dating Business

Free or Paid membership

Deciding to make it free or paid to your members – your operating and marketing strategy should be based on the above decision. You can charge a nominal amount of money to your user for providing service or you can run it for free before acquiring users and later on you can change it to a paid service. Here, the decision is all yours, again!

Dating Profiles

Dating members want an active and engaging dating community. Nobody wants to join an empty website. That’s a challenge for new dating websites. You can start your dating website with your own circle of family members or friends. Ask them to be active and refer your website to their own groups and circles.

You can also opt to choose our 500 Dating Profiles to bring that sense of active and engaging dating community. It might not be an authentic and honorable way but one must do what’s necessary to establish the dating site. You can weed them out later once the dating website has a good amount of valid and authentic users.

SMM your matchmaking site

Social Media Marketing includes Facebook, Twitter, Snapchat, Instagram, etc. These have a tremendous amount of potential user groups for your dating website. You can use their paid marketing service to get a vast number of member profiles. Else, you can also create a page and search for different ideas to engage the users. Increase your page engagement and reach by offering free gifts, organizing online photo competitions, etc.

Email Marketing dating website

Constantly work with your users, make them feel they are part of your dating site. Give them various offers, look for ideas and ask for a referral. Your ultimate goal is to provide value to your users.

Working with affiliates for your dating site

If your site is paid membership then you can approach the different affiliates and give them a certain commission for sending a new member to your site. It’s better to have less than having nothing.
Completing the above tasks doesn’t mean you are done. Keep searching for new ideas and strategies, so your site can grow. This is a huge market, try to take more advantage of it.

In short,
  • Decide on which user segment to target
  • Build your dating website, block by block
  • Select a platform to roll your matchmaking service
  • Put on Marketing efforts you need for survival
  • Ongoing process and change it with time and trend.

Have a nice look and explore around about how your Dating Website might look using WP Dating Plugin!

View Demo


  • Daku says:

    Any live user / admin demo?

  • Raghab - DatingSolutions Support says:

    Please visit our demo site to see and feel the design and the features that we are offering at
    For admin login please contact us at

  • zee says:

    As said you are providing 50,000 profiles in your paid plan. I have few queries:

    1. of which countries those profiles are? I need Indian Profiles, is that possible?
    2. Are those active profiles or JUST PROFILES !

  • Kiran K says:

    Hello Zeeshan,
    Those profiles will be of countries. Currently, we don’t have the Indian profile. If you need it then we can provide you the profile and you need to change the details.

    These are the profiles only.

  • kop says:

    I want to better understand, with platinum 269 $ I would have to configure configure to measure so I will only need to change the slgan of my site, the name of the site, I will also have a mobile application for my dating site?

  • kop says:

    registration on my site can be done by mobile number of my user or only by e-mail address

  • Raghab - DatingSolutions Support says:

    If you buy the Platinum package that worth $269 only, then you will get one-time free installation service that worth $79 for free,
    Installation service includes configuration of your site with our theme and plugin to make it look like our demo only, After the installation, you can change the logo, name as per your requirement, and platinum package includes the General app only,For more app package please visit our addon store

  • Raghab - DatingSolutions Support says:


    Your users can now register using their email address only, either from mobile devices or Pc, but currently, we are working on our new app which will have the option to register using their phone number, for more info please check the link
    If there is anything we can help you with then please feel free to email us at

    Thank you,

  • James says:

    Can the can match making be done?

  • Raghab - DatingSolutions Support says:

    We are happy to see your comments with your queries on our posts, and yes we have integrated the one on one and group chat in our plugin, and you can use a comet chat plugin for more chat features like audio and video chats @, we have also included the match alerts features into our plugin,
    Matching Tools – Based on the Profile Questions, your users can get a list of profiles that match what they might be looking for. By default, the Matches will show the opposite sex of their profile setup.
    Match Alerts – Users can now receive email Match Alerts. These can be sent Daily, Weekly or Monthly and can even be disabled by the end user.
    For more queries please feel free to chat with us in our live chat support that is available at the bottom right corner of your screen

  • i want to buy the WPDating Platinum package, can I have it installed on a sub-domain, rather than a domain. Can i have the package installed on a couple of subdomain, as i intend to create specific sub-targets of the same dating website name?

  • Raghab - DatingSolutions Support says:

    Replied in an email

  • masa says:

    Thanks for a nice article.
    I have questions before purchasing this plugin.
    1. Can I set up specific payment like the first month is free and becomes chargeable from the second?
    2. How can I use the affiliate program for my dating site? Is it included in the package of wpdating?

    Working with affiliates for your dating site – If your site is paid membership then you can approach the different affiliate and give them a certain commission for sending a new member to your site. It’s better to have less than having nothing.

  • Rauld - WPDating Admin says:


    ​Thank you for leaving us with your comments,

    ​The answers to your questions are as below:
    ​1. Can I set up a specific payment like the first month is free and becomes chargeable from the second?
    ​=> Yes sure you can use the Free trial feature which we have integrated into our plugin where you can set the number of days to make your site free and after that, the users on the site will be asked to upgrade the membership plans,

    ​Also we have already integrated the payment gateways that are as below:

    PayPal pro
    PayPal advance
    Cheque Payment

    You can also use Stripe, Max Pay CCBill, Paysafecard, Vogue pay, and Mollie which is available in our store at that can be used with our plugin.

    2. How can I use the affiliate program for my dating site? Is it included in the package of wpdating?
    Working with affiliates for your dating site – If your site is paid membership then you can approach the different affiliate and give them a certain commission for sending a new member to your site. It’s better to have less than having nothing.

    ​=> We are so sorry that we have not included the affiliates system into our plugin but if you want to add the system then you can use the WP Affiliates plugin which is available in a WordPress store for free.
    ​Or if you want us to do that for you then you will need to get a custom development service package from us, for more about the services please feel free to contact us at


  • Alper Sefa says:

    Nice article.
    Can I have free membership basen on gender?
    i.e. Free to girls

  • Rauld - WPDating Admin says:


    Thank you for your comment,

    Yes, of course, we have the feature in our plugin where you can provide the membership free on the basis of the Genders, You can set the site Free for Women and Pay for Men or vice-versa

    If you have any further queries, feel free to chat with us on our live chat or contact us


  • Jackson says:

    Want to create a dating site

  • Jackson says:

    How do I create the site

  • Rauld - WPDating Admin says:

    First, get Web hosting. WordPress recommends these web hosting providers. The Web Hosting Providers allow an easy way to install WordPress from their dashboard. After you install WordPress from Web Hosting Dashboard, install WP Dating Plugin on your WordPress site. You can set up your dating website yourself or let us set it up. WP Dating plugin starts at an affordable rate of $149. You can also get mobile apps, and multi-site license if you buy our bigger packages. We recommend you to check our features and Demo first.

  • Renner says:

    Nice piece of information. I wanna know if the Theme and the plugins comes with an existing number of actual live users??

  • Rauld - WPDating Admin says:

    We are happy that this blog post helped you get new information. We have 500 dating profiles to make a new website look alive. They are dummy profiles and you can interact through these profiles with admin message reply add-on.

Leave a Reply

Privacy Preference Center