The dating industry is among the fastest growing industries with more than $3 Billion dollars of annual turnover.
With that growth potential, don’t you want to participate in the dating industry and grab the best benefits out of it?
Yes – Great!
No, I am new in this sector – No worries we are here to help you.
You can make a significant amount of income from a dating business, but first, you need to create the best dating website in your niche market segment. Don’t know yet how to create a dating website using WordPress?
No problem at all. I will talk about how to create WordPress based dating website with concise and precise information. Just follow these 8 simple steps. WordPress is a versatile platform that can be turned into anything you got in your mind. We all know that imagination is more important than knowledge.
Build a Dating Website with WordPress
- Deciding on which user segment to target
- Building your dating website, block by block
- Selecting platform to roll your matchmaking service
- Marketing effort you need for survival
- Ongoing process and changing it with time and trend
1. Finding your dating niche
“Niche” as per the definition, it means denoting or relating to products, services, or interests that appeal to a small, specialized section of the population from the variables such as age group, gender, interest, hobby, community, etc. It is specific rather than general. You have decided to create a dating website but not sure about the audience to target? Finding the right niche is the most important step before you move further.
I can feel your confusion and frustration. This is the phase every entrepreneur goes through. If you are dead confused, then you can do little research on your own. Create a poll on social media, ask your friends and family for suggestion or idea. Think about it every time as soon as you get free time, who knows that ‘aha’ moment might come anytime and anywhere.
The reason I am stressing about finding your right niche is that you will be spending your precious time to attract the particular type of users i.e age group, gender, interest, hobby, community, etc.
Finding the right niche is imperative because targeting a niche audience is comparatively easier than going for a general audience and compete against prevailing dating websites such as Match.com, OkCupid, and others.
Some of the examples of niche specific sites can be dating site for sports, dating site for same-sex, dating site for military, dating sites for a hobby, dating sites for gamers, dating site by religion, dating site by a political view (believe me this grew hot when Donald Trump ran for president).
It’s not like you can’t target all the general people. The truth is you can! But, you need to bypass the resources restrictions that you have; eg., time, skills, and number of team members, an enormous amount of money for operations, marketing, and more. Until and unless you try to compete with match(dot)com or eharmony, then go for a particular niche this will give you more ROI (Return On Investment ) eliminating all the possible competitors.
After the selection of the right niche, now, it’s time to move forward to create a dating website.
2. Building a website from scratch
After deciding the right niche now you should concentrate on creating an attractive website. When I say attractive it should be attractive, more is preferable but not less.
The success of your dating website is very much dependent on the site’s aesthetics and user-experience.
In this competitive world being unique is difficult. So, this can be achieved by the appearance of your dating website. Along with attractiveness, it should be usable too.
If users have to spend time just to learn how to navigate your dating website instead of being active in dating and finding a partner, that’s not a good sign of success, is it?
Now let’s begin with our dating website. A series of step needs to be followed to create a dating website. You can create a dating website in a couple of ways. There are a lot of alternatives but using WordPress is the easiest and the most reliable method amongst all.
WordPress powers more than 30% of The Entire Web! Everything you can imagine is possible with WordPress. It’s safe and reliable.
Even if you have no coding knowledge, you can easily manage a WordPress site. If you need any programming help for the development of your site, there are lots of adept WordPress developers available.
Don’t want to hire a developer? No problem! There are tons of custom ready-made plugins available to choose from for your every needs. There’s a plugin for everything imaginable you might need.
Choose WordPress for your dating website or you can also start your struggle the traditional way!
3. Domain Name
First of all, you need to think of an attractive domain name for your dating site that goes with your theme. For eg. match.com, eharmony.com, Jdate.com, gay.com, lovearts.com. If you are confused about which name to choose, then you can use a mind map or brainstorming technique to think of new great names. I know it’s hard and great ideas don’t come easy but keep on trying cause hard work pays off in the end. After you have decided the name and bought the domain, the next step is buying a hosting service.
4. Buy a hosted domain
You can easily buy a domain from these providers such as Siteground, GoDaddy, and Bluehost. These are the few ones but still, there are plenty more you can find in the market. Register your dot com. If you buy Bluehost hosting you can register your domain name for free. Selection of hosting service depends up to you because there are many as I mentioned above, choose whichever is suitable for you.
5. Buy a readymade Dating Plugin
Dating plugin simply is a readymade script or software you can install on your WordPress based site and your dating website is ready to rock and roll. After registering domain install WordPress which is free and you can get the best WordPress Dating Plugin from the different provider choose that meets your need.
Don’t go for cheap ones otherwise, it will be costly later on. Cheap Plugin is not optimized and does not provide good support. Good Plugin gives you an appealing interactive user interface to your user. Good Plugins are timely updated and dedicated developers are continuously working on it to update it with more features and make it more user-friendly.
If you go for dating plugin then you do not need to spend tens of thousand just to ready your dating website. WPDating Plugin starts from $149. Before you buy the plugin, you can use our demo site. If you think this is the one then only you should buy it. Using Dating Plugin means customization is easy, you do not need to hire a developer that means operating cost is very low as they charge very high. This is the best way to create a dating website.
6. Dating Theme
You can find lots of attractive premium WordPress based theme in the market. Select that goes with your concept and niche dating segment. For e.g. LoveMatch, Datingclub, Sweetdate etc. This is the easy way to make your website look attractive and premium.
*WPDating themes work with WPDating Plugin only.
You can add other necessary Plugins or Add-ons as per your need. This is the beauty of using WordPress Dating Plugin. You can add all the plugins that you need. Some of the useful plugins and add-ons are as follows: Seo Plugin, ccbill, language translation, etc.
This is the end of the technical aspect now you enter into operational aspect i.e. How will you run your dating website?
Deciding to make it free or paid to your members. Your operating and marketing strategy should be based on the above decision. Whether you can charge a nominal amount of money to your user for providing service or you can run it for free before acquiring a user and later on you can change it paid service. Here, the decision is all yours, again!
7. Mobile Platform for dating sites
It is estimated that in 2019, there were more than 5 billion mobile phone users.
If you launch your dating business website then you should also focus on mobile platform i.e make your iOS and Android apps for your dating business ready!
It’s apparent that mobile users are increasing day by day. Just consider how Tinder brought a revolution in mobile dating.
No worries, there is still space for tinder like dating apps to prosper in your dating niche. You can easily have yourself a tinder-like dating app.
WPDating Team has developed the readymade tinder-clone app – LoveLock. Either you can get the source code and start building an app yourself or you can choose from the customization packages that suits you the best.
WPDating has also released the latest Dating app for android and Progressive Web App (PWA) for both Android and iOS.
*If you want to learn more about PWA, please read our blog on PWA.
All you need is to get the LoveLock and change the name and logo then you are done for good. Popular features, a publish-ready app will help you to increase your customer dimension. Whatever you do, make sure you don’t miss the Mobile Platform.
8. Marketing your dating website
This is the final of the ongoing steps. Bringing people to your website is important for your revenue stream. There are a variety of ways to do marketing in different niche. Build different unique ideas for attracting new members. There is a series of steps that you need to do constantly to form a continuous flow of traffic.
SMM your matchmaking site – Social Media Marketing includes Facebook, Twitter, Snapchat, Instagram, etc. These have a tremendous amount of potential user-groups for your dating website. You can use their paid marketing to get a vast number of member profiles. Else, you can also create a page and search for different ideas to engage the users. Increase your page like by offering free gifts, organizing online photo competitions etc.
Email Marketing dating website – Constantly work with your users, make them feel they are part of your dating site. Give them various offers, look for ideas and ask for a referral. Your ultimate goal is to provide value to your users.
Working with affiliates for your dating site – If your site is paid membership then you can approach the different affiliate and give them a certain commission for sending a new member to your site. It’s better to have less than having nothing.
Completing the above tasks doesn’t mean you are done. Keep searching for new ideas and strategies, so your site can grow. This is a huge market, try to take more advantage of it.